Growth Marketing Lead
Sydney, Australia 📍
(Hybrid, with access to Sydney Office)
Why Qwilr
We’ve built a beautiful product that solves real customer problems, which has translated into a strong, profitable business with multi-million dollar ARR, consistent growth, and low churn. We serve over 5,000 customers world wide, and have established a well-loved and uniquely differentiated brand.
We’re now at a stage where sharpening and scaling our growth engine is critical to the next phase of Qwilr’s trajectory.
Why you should join
Qwilr is looking for a Growth Marketing Lead to own and scale our top-of-funnel growth engine.
This role is accountable for generating high-intent demand that converts into new business revenue. You’ll set the growth strategy, run experiments to identify new growth areas, and work hands-on with our internal team and partners to turn channels into predictable revenue drivers.
You’ll sit at the intersection of strategy and execution: keeping a clear view of the numbers and the market, while still rolling up your sleeves to ship, test, optimise, and scale.
We’ve built a well-loved brand with a strong growth foundation. This role is pivotal to taking our growth to new heights. You'll report directly to the Chief Marketing Officer (CMO), Jess Tassell.
Hear more from Jess👇
- You’ll own growth outcomes, not just channels.
- You’ll work with a well-loved product and strong baseline performance.
- You’ll have autonomy to experiment, learn fast, and shape Qwilr’s next growth chapter.
- You’ll partner closely with senior GTM leaders and have real influence on strategy and results.
- You’ll have a fully stacked in-house marketing team, including design, engineering, PMM, rev ops, data, lifecycle and growth to collaborate with.
- Build a deep understanding of our funnel, customers, and existing growth levers.
- Strengthen performance and predictability across our core channels.
- Identify and validate 1 - 2 new growth motions with clear scale potential.
- Establish clear growth reporting and decision-making frameworks.
What success looks like in this role
Own and deliver growth outcomes.
Lead & scale established channels.
- Own top-of-funnel performance, with a clear focus on driving consistent demo volume, conversion to revenue, and healthy payback economics.
- Translate company revenue goals into clear growth targets, channel plans, and experiment roadmaps
- Build confidence in what’s working, what’s not, and where to invest next.
You won’t be running everything solo, but you’ll be accountable for performance, prioritisation, and learning across:
- SEM – strategic ownership, performance optimisation, and roadmap with support from our external agency handling day-to-day execution
- SEO/AEO – partner closely with our in house Growth Marketing Manager to drive sustainable, high-intent organic growth and influence how we appear on AI platforms
Identify and unlock new channels.
Be a go-to cross functional partner.
- Design and run experiments to unlock new growth levers
- Be comfortable operating in ambiguity, knowing that many experiments won’t work or scale. Be quick to double down on the ones that show credible signals of scale.
- Build a repeatable test → learn → scale framework for new initiatives. Be relentlessly curious about getting to the core insight as to what is working, and why.
- Work closely with GTM leaders to align on lead quality, conversion, and feedback loops
- Collaborate closely with Product Marketing, Revenue Operations, Creative, and Lifecycle to ensure growth initiatives are complementary, impactful, and aligned with our broader marketing strategy.
- Act as a thought partner to the CMO, Head of Revenue Operations, Product Marketing Manager and the wider org, with a general willingness to work outside of your main lane as needed.
What we’re looking for
- ~5+ years experience in a growth oriented marketing role in a fast moving SMB environment (flexible on if this is B2B SaaS or consumer).
- Proven track record of driving revenue growth, not just traffic or leads.
- Strong understanding of performance economics: CAC, payback, conversion rates, attribution and the relative trade-offs here.
- Experience overseeing paid search and SEO, even if execution is partially delegated.
- Comfortable running experiments, analysing results, and making clear investment calls.
- Strong analytical instincts, paired with good judgment and curiosity.
✦ Bonus points
- You bring a complimentary superpower - for example deep expertise running integrated campaigns, unlocking ecosystem growth, long-form content or community building.
- Experience scaling one or both sales-led and/or product-led growth motions.
How you operate
- Hands-on and pragmatic, happy in spreadsheets and in the tools
- Strategic, but with a sharp eye for detail and opportunity
- Curious, open minded, and comfortable changing your mind when
the data tells you to - Collaborative and low ego, you elevate the team around you
- Clear communicator who brings structure and momentum to
ambiguous problems
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other folks in minority groups tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit. You can find more about diversity and inclusion at Qwilr here.
The Amplifiers Team
About Us
- Qwilr is remote-friendly and supports flexible working arrangements. This was before COVID, so you know it won't change!
- We have a modern, characterful office in Redfern, Sydney, that most of us attend a few days each week, it's up to you though!
- We value focussed work and have meeting-free days to get things done
- We offer ESOP for all our employees
- Budget for your home and/or office setup
- $1,000 - 2,500 for further education, conferences and books
- Company-wide global retreats each year (check out our 2025 Retreat below!)
- Charity donations matching and volunteering days off
- And at Qwilr, you'll get to do challenging, rewarding work in a supportive environment with smart and dedicated colleagues
The Qwilr Team
Principles
Way finding in startups is hard, that's why Qwilr is driven by our principles.
