
Post-Pandemic SaaS Sales: New Data on Buyer Preferences

Housekeeping

Wait, what is Qwilr?

Qwilr helps sales teams save time, stand out, and win more business.


Speakers



Why this study?
What should we expect from here?

Buyer Experience Methodology
This study was conducted by a third-party agency on behalf of Qwilr from March 29 to April 9, 2021. The study included 114 respondents with the following demographics:
By industry
By department
By role in buying process
By gender
By age
By region

An Overview:

So what influences SaaS buyers to purchase?

Buyer influence insight #1:
Buyers want more control over pricing and packaging selection.
From our survey, 66% of respondents said a "build your own" pricing model is important.
Example: Build your own model & interactive pricing
The impact:

Buyer influence insight #2:
From our study, 64% said it's important that materials are personalized to their specific needs.

Comments on what's important:


And what would prevent them from buying?


Example: product videos
Example: Integrating with your CRM
Make personalized sales materials quickly by integrating proposal software with your CRM.
Data flow:

The impact:

Buyer influence insight #3:
A "simpler process" defined:





Example: combine e-Signatures & Payment directly with your proposal content

The impact:

Process modification = bottom-line influence


Takeaways for SaaS sellers:
Sellers need to improve the buyer experience.
Buyers expect personalized materials.
Buyers want a simplified process.
Take the next step:
Complimentary Buyer Experience Consultation
