Head Of Marketing

QWILR


We're re-imagining customer communication for business.

At Qwilr, we're reimagining customer communications: design-perfect documents, which anyone can create. They look incredible and come with real time analytics, easy integration into your CRM, payment, e-sign and all the web-standard functionality you wish your old PDF documents had.

We're loved by thousands of businesses in over 50 markets worldwide, and these customers have fuelled our growth to date. The more Qwilr pages get sent out, the more new users we reach.

We have made a beautiful product that solves customers' needs, and that's made us a strong business, with a multi-million dollar ARR, very low churn and consistent growth.

We've done the hard work of nailing down our high-value, loyal customer segments, and now it's time to scale up our reach to these groups.

We want you to come and be part of this growth phase.


Head of Marketing

This title means different things at different companies, for us it means:

Drive a step change in customer and revenue growth through:

  • Developing and executing a sharp marketing strategy.
  • Building and managing an A-grade team, while rolling up your own sleeves when needed.
  • Balancing early stage financial prudence with the need to invest.
  • Advocating for the right balance of long-term, brand building investments and shorter-term, ROI-based performance marketing.
  • Understanding the customer, the competitors and the future of our space better than any other marketer

  • The core responsibilities of this role are to:


    Set & execute Qwilr's marketing strategy

  • Where should we be investing time, effort, money, headcount?
  • Which channels should we be focusing on?
  • How should marketing and product work together on core initiatives?

  • Significantly grow Qwilr's market share

  • Execute on the strategy you set to bring in more leads from our target customer segments
  • Find the balance between awareness driving and lead generation strategies, to secure a long runway for Qwilr.
  • Establish scalable, ROI positive lead generation channels and robust attribution processes

  • Be a highly effective, yet thoroughly decent leader.

  • Grow our small (and excellent) marketing team.
  • Continue to strengthen our inclusive and strong culture.
  • Manage the team well, motivate them & set them up to succeed.
  • Set their goals & hold them accountable.
  • Be a strong partner to other leads in the business
  • Note: This role is open to candidates based in Australia, New Zealand and Pacific Coast USA. We love remote work, but would also be very happy to relocate the successful candidate to the glorious city of Sydney.



    About you

    Your skill set and experience will mean you have:

  • 10+ years' well-rounded marketing experience across both performance and brand-building channels
  • 3-5 years' experience in a leadership role
  • A sharp strategic mindset
  • Strong business financial literacy and experience running a $500k+ marketing budget to deliver positive impact
  • A track record with early stage business growth
  • Expert analytical skills to dissect performance across channels and through the marketing funnel
  • A customer-first approach to all marketing activities
  • A strong intuition for appropriate brand strategy and marketing messaging


  • Our Company.

    We have thousands of customers, from over 50 countries, millions of dollars in revenue, and an NPS consistently over 50 - and we've achieved this while staying true to our principles and being good to one another.



    Our Team.

    We're headquartered in Sydney, with remote teams in California & Europe. We have fantastic company retreats each year.



    Our Investors.

    We're also very well funded by world class venture capital.


    Benefits

  • Competitive salary
  • Meaningful equity
  • 4 weeks paid leave per year
  • Generous parental leave
  • Amazing company-wide retreats every year
  • Budget for work setup, further education, conferences and books
  • Remote friendly, parent friendly & support for flexible working arrangements
  • Plus we do the small stuff well too: social evenings, team dinners out when we're together, team events, and lots more.
  • PS: But, the real benefit is that at Qwilr you'll get to do challenging, rewarding work with smart and dedicated teammates.


    Principles

    Way finding in startups is hard, that's why Qwilr is driven by our principles.



    Interested?

    We'd love to hear from you.