Content Marketing Manager
About the Role
Qwilr is looking for a talented Content Marketer who can deliver content programs that showcase thought leadership and help fuel the growth of our global business. We are looking for a highly creative marketer that can create compelling stories across multiple mediums and strategically manage content distribution to connect with our target audience.
Reporting to the Head of Marketing, you will play a pivotal role in driving demand generation and building our brand. We’re creating a new market category, and looking for someone to build on our momentum to become a true market leader.
This is a remote role, open to folks anywhere in the United States of America with full work rights.
What You'll Do
- Execute content-driven campaigns that grow pipeline and brand awareness.
- Create compelling original content that educates our audience and conveys our unique value proposition, including guides, infographics, web books, and fresh ideas we've never thought of
- Manage content initiatives with partners, including webinars, co-created guides, and partner offers
- Own lifecycle and email marketing. Manage content distribution to reach prospects at different stages of the funnel and convert prospects into leads.
- Create and execute new strategies to expand our social media activity to increase our number of followers and engagement
- Develop and report on KPI metrics to demonstrate how your content impacts the business
About You
- At least 3-5 years of experience writing in B2B technology space, preferably SaaS
- Top notch writing, visual communication and storytelling skills
- Proven track record of generating leads and pipeline via strategic content marketing initiatives.
- Strong email marketing experience; capable of owning the end-to-end process of email campaigns from copywriting to campaign setup to reporting.
- Experience with content marketing measurement tools like Google Analytics, SEMrush, Hotjar, etc.
- Strategic thinker: you are able to analyze competitive markets and find unique ways to engage audiences with content
- Bonus if you’re familiar with creating content for a sales and/or marketing audience
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other folks in minority groups tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit. You can find more about diversity and inclusion at Qwilr here.
WHY QWILR?
We're combining the best of documents with the best of the web.
At Qwilr we are reimagining the way businesses communicate with their clients.
We help anyone create beautiful, intuitive sales and marketing documents as web pages that look impressive and integrate seamlessly with their business (like this one!).
Our mission is to build the most effective way for customer-facing teams to communicate on the web - simply, creatively and efficiently. We make design and technology easy and enjoyable to use, so our customers can always represent their best professional self.
WHO IS QWILR?
We have thousands of customers, from over 60 countries, millions of dollars in revenue, and an NPS consistently over 50.
Perks
- As an early leader of Qwilr's Content Marketing team, you will have the opportunity to define and build an exciting new category in business software. You'll work closely with our founders, our marketing team, and other important stakeholders like our Sales and Product teams.
- Meaningful equity
- 4 weeks paid leave per year
- Generous parental leave
- Amazing company-wide retreats every year (to be resumed ASAP post COVID)
- Budget for work setup, further education, conferences and books
- Remote-friendly, parent-friendly, and support for flexible working arrangements
- But, the real benefit is that at Qwilr you'll get to do challenging, rewarding work with smart and dedicated teammates.