Search Engine Optimization Manager
at Qwilr
Philippines (100% Remote)
At Qwilr, we're doing something new...
We're building a platform to creates sales experiences that drives revenue.
We do this by making it easy to create beautiful, interactive collateral with analytics on what buyers are interacting with, payments, e-sign, easy integration into your CRM, and all the other functionality you wish your old PDF documents had.
We have made a beautiful product that solves a real market need, and that in turn has made us a strong business with a multi-million dollar ARR, consistent growth and incredibly low churn.
It's now time for us to scale this growth and we want you to come and be part of it.
About the Role
We are on the lookout for a creative and proactive Search Engine Optimization professional to join our dynamic Marketing Team at Qwilr. 🚀 In this role, you will play a pivotal part in enhancing Qwilr's SEO strategy and driving audience engagement through compelling content. You will own core processes including content publishing, link building, template library management and more. If you are passionate about SEO and/or content marketing, have strong attention to detail, and have experience using visual design tools, we'd love to have you on board! In this role you will collaborate with the broader marketing team and get more exposure to email marketing. This role reports directly to our Head of Growth Marketing.
What You'll Do
- Manage web content, including the uploading and formatting of blogs, case studies, and more.
- Enhance and update blog content with richer formats such as summary tables, quotes from industry leaders, and video content.
- Implement ongoing SEO processes like sending and receiving link-building requests, managing keyword rank tracking, and identifying opportunities for internal linking.
- Learn, execute, and evaluate email marketing campaigns. We'll support your skill development so you can manage the delivery of both one-off and continuous email marketing campaigns using Intercom.
- Address ad-hoc marketing operations requests, such as replicating Zapier workflows, updating website forms, and documenting procedures.
- Collaborate with various team members to streamline workflows and practices within the marketing department.
About You
- You have experience in SEO, digital marketing, for a B2B SaaS or technology company.
- You will be open to using our stack which includes: CMS, Ahrefs, GSuite, ChatGPT, Intercom, Hubspot, Zapier, Monday.com & Slack.
- You have implemented ongoing SEO processes like sending and receiving link-building requests, managing keyword rank tracking, and identifying opportunities for internal linking.
- You have experience using CRM systems such as Hubspot or Salesforce, Marketing analytics such as Google Analytics, and SEO tools such as Ahrefs.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other folks in minority groups tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit. You can find more about diversity and inclusion at Qwilr here.
Bonus points if...
- You've previously worked in B2B Sales tech
- You have experience in Email Marketing campaigns.
- You have HubSpot certification in Marketing or Sales tools.
Perks
- Competitive salary
- Leave entitlement for holidays, sick days, mental health, those terrible period cramps and when life happens
- Amazing company-wide retreats every year
- Budget for work setup, further education, conferences and booksÂ
- Remote-friendly, parent-friendly, and support for flexible working arrangements
- But, the real benefit is that at Qwilr you'll get to do challenging, rewarding work with smart and dedicated teammates.
Our Team
Principles
Way finding in startups is hard, that's why Qwilr is driven by our principles.
Why Should You Apply?
Sometimes marketers are brought in with an impossible job: marketing a product that isn't actually working. That's not Qwilr; we've built a product that is generating:
100% YoY growth in our target segment (see below)
NPS regularly at 45+ (currently ~50 for 90 days running).
115% net dollar retention in our target segment
Marketers want to sell a winning product and we have one. Now we want to build a winning marketing machine for it.
While the long-term market for Qwilr is extremely broad and horizontal; we know who our customer is today and are laser focused about it:
B2B software, technology and IT companies
With a Sales Team of 5 - 100
In US, UK, Europe & APAC
Today we're focused on the Sales Team vertical specifically within B2B SaaS, Tech and IT. But there are numerous adjacent markets with Sales Teams to go after next: Real Estate, Financial Services etc.
And that's just the market within Sales - we've already seen organic customer adoption of Qwilr in adjacent departments like Customer Success teams and Recruiting/HR functions; to whom we can spread laterally from our beach-head in sales.
We're only at the very beginning of our journey into this huge market opportunity.
For a marketer, we're in a bit of a "Goldilocks Zone" right now: we're still small enough (~65 people) that you can get in on the ground floor and sculpt what marketing at Qwilr is in a fundamental way - but we're also big enough that you can build a real team, with a real budget, to go and execute properly on campaigns, projects and experiments.
About the Qwilr Marketing Team
Our Mission
We exist to amplify Qwilr’s unique POV, reaching and teaching ambitious sales teams all over the world, to draw them into Qwilr’s New Way. We are known as the "Amplifiers."
Our Principles
- We default to trust and assume positive intent when communicating with each other.
- We default to high levels of openness and respectfully challenge each other.
- We’re comfortable to play devils advocate to drive better outcomes.
- A “let’s try it” culture vs “there’s only one way to do this.”
- A culture of saying “just go with me,” leaving space to explore fuzzy and early ideas.
- Greets early ideas with a “yes! and”, but is happy to make tough decisions later on if a project is going off track or doesn’t meet the quality bar.
- We share thinking and projects, as they evolve not just at start and finish.
- We greet the challenges and tough moments with a sense of humour and kinship.
- If we commit to something, we do it. Or we raise our hand when we need help.
- We commit to a culture of feedback, instead of staying silent when things don’t feel right.
- We care about doing great work, and becoming better and better at our crafts (aka the ideal of Undeniable Bestness)
- But we also respect the need to move fast and deliver (aka the ideal of Velocity With Valour)
- We always seek to find balance between these ideals - acknowledging that this balance is always fluid.
- We always look for The Why and apply critical thinking throughout, and at the end of projects.
- We practice saying “this is what I would do next time” to ensure we’re not repeating mistakes.
- We’re excited to learn and try things, and comfortable admitting if it didn’t work out.